Warner Bros. Discovery and pan-national broadcasting group the European Broadcasting Union (EBU) have secured all rights in Europe to the Olympic Video games from 2026 by means of 2032.
The Worldwide Olympic Committee (IOC) on Monday unveiled that it has accredited a joint bid from the EBU and Warner Bros. Discovery which can give the 2 teams the rights to the video games throughout 49 European territories, beginning with the XXV Winter Olympics in Milan and Cortina d’Ampezzo in Italy in 2026, and persevering with by means of the XXXV Summer time Olympics in Brisbane Australia in 2032. The rights cowl each Summer time and Winter Video games in addition to the Youth Olympic Video games for the interval.
The EBU, whose members embody such nationwide broadcasters because the BBC and ITV within the U.Okay., ARD and ZDF in Germany, Italy’s RAI and France Télévisions, will maintain free-to-air rights on tv and digital platforms. Each EBU Member will broadcast greater than 200 hours of protection of the Olympic Summer time Video games and at the least 100 hours of the Olympic Winter Video games on TV, with further content material carried on radio, on-line, on social media and reside streaming platforms.
Warner Bros. Discovery will maintain all pay-TV and subscription streaming rights for the Video games, with content material going out on its sports activities and leisure streaming service Discovery+, and pan-European Eurosport channels.
“This deal is a game-changer for public service media and demonstrates the abiding power and solidarity of our Union,” stated Delphine Ernotte Cunci, president of the EBU and CEO of France Télévisions, noting that EBU broadcasters have the potential to succeed in greater than 1 billion viewers throughout their linear and non-linear platforms. “And that’s why I’m so happy to welcome this partnership with the IOC and Warner Bros. Discovery, which can make sure the Video games shall be accessible to the widest doable viewers throughout Europe.”
Andrew Georgiou, President and Managing Director for Warner Bros. Discovery Sports activities Europe, stated the deal, which extends WBD’s Olympics rights deal, reinforces the studio’s place because the “Residence of the Olympics in Europe”. In line with WBD figures, some 372 million individuals throughout Europe engaged with content material linked to the 2020 Summer time Olympics in Tokyo, 175 million of them on Warner Bros. Discovery platforms. The 2022 Winter Video games in Beijing recorded a complete of 156 million viewers in Europe,. a brand new report for the match.