Frank Ocean insists it was an “simple determination” to make use of lab-grown diamonds for his Homer model.
The 35-year-old rapper felt it might not have been “in keeping with the occasions” to make use of mined stones in his high-end jewelry vary and insisted there isn’t any distinction in readability and color between the 2 kinds of rock.
He stated: “This was a straightforward determination.
“There are few jewellers who appear to be me. There are few black jewellers within the house of superb jewelry, black family-owned jewellers.
“Greater than it being some extent of distinction it additionally wouldn’t have felt in keeping with the occasions to extract diamonds from the Earth and to incorporate mined diamonds in our provide chain.
“After all, the worth of what we make just isn’t solely based mostly on the supplies we use, not more than this cellular phone’s worth is captured from including up the price of silicone and cobalt and glass and so on.
“However man-made diamonds are actually equivalent to mined diamonds, they’re the identical association of carbon. Gentle strikes by way of them at half velocity, similar as a mined diamond and our requirements for readability and color are equal to the most effective in our enterprise besides we don’t need to clear forests and ship folks into the earth to search out ours.”
The ‘Thinkin’ Bout You’ singer has opened a Homer retailer in Manhattan, surrounded by conventional watch and jewelry restore workshops and different specialist retailers and Frank thinks folks profit from visiting the store, reasonably than simply looking on-line.
He instructed The Week: “In retailer, you perceive the size, the burden.
“We’ve seen folks coming into the shop realizing precisely what they need from seeing it on-line however they arrive to see it in individual anyway.”