The CW is formally entering into the LIV Golf enterprise.
The Nexstar-owned broadcast community has signed a multi-year take care of the startup golf affiliation, which is backed by Saudi Arabia’s Public Funding Fund.
Underneath the phrases of the deal The CW will air 14 LIV Golf occasions in 2023, starting with a event to be held in Mexico Feb. 24-26. The tournaments will air reside on The CW and stream on the CW app on Saturdays and Sundays, with the Friday matches streaming on the app.
The Hollywood Reporter beforehand reported that the 2 sides had been “very shut” to a deal.
Notably, LIV Golf will proceed to provide its personal occasion protection for the 2023 event season (it produced the 2022 season, which it streamed on its YouTube channel). Arlo White will return as play-by-play host with David Feherty and Jerry Foltz serving as analysts.
Monetary phrases weren’t disclosed, so it isn’t clear if LIV is getting a rights price, just like the PGA Tour does for its occasions, or whether it is doing an alternate monetary association, like income sharing.
Nexstar accomplished its acquisition of The CW final yr (prior house owners Warner Bros. Discovery and Paramount nonetheless maintain small stakes).
The native TV station proprietor is reworking the community from a house for scripted fare concentrating on a youthful viewers to one thing that it believes can be a bit broader. As THR‘s Lesley Goldberg beforehand reported, The CW solely expects to have three U.S. scripted unique collection subsequent season, together with the just lately renewed All American.
“For The CW, our partnership with LIV Golf marks a major milestone in our aim to re-engineer the community with high quality, diversified programming for our viewers, advertisers and CW associates,” CW president Dennis Miller stated in a press release. “This additionally marks the primary time in The CW’s 17-year historical past that the community is the unique broadcast house for reside mainstream sports activities.”
LIV, in the meantime, is hoping that an actual TV deal can dramatically broaden its attain.
“This can be a momentous day for LIV Golf as this partnership is about extra than simply media rights. The CW’s nationwide attain as America’s fifth broadcast community, will present accessibility for our followers and most publicity for our athletes and companions,” stated LIV CEO and commissioner Greg Norman. “The CW acknowledges the big curiosity in and potential of our league and with their help, extra followers will expertise the vitality and revolutionary competitors that LIV Golf is utilizing to reinvigorate the game.”
LIV has spent monumental sums to lure high PGA Tour expertise like Phil Mickelson, Dustin Johnson, Cameron Smith, Brooks Koepka and Bryson DeChambeau to its personal product, and has held occasions (together with at Donald Trump’s course in New Jersey) with tweaked codecs to attempt to enchantment to a youthful demographic.
However the PGA has fought again, telling broadcast companions (which embrace NBC, Disney, Paramount and Warner Bros. Discovery) that any take care of LIV might influence future negotiations with the PGA. And the PGA’s largest TV draw, Tiger Woods, has launched his personal firm, which is able to produce primetime golf occasions for TV, open solely to PGA golfers (and presumably their TV companions).