Naomi Campbell has teamed up with BMW to launch the BMW XM with the ‘Dare To Be You’ marketing campaign.
Naomi Campbell is the brand new face of BMW
The 52-year-old trend pioneer has been modelling for over 35 years and is among the trade’s greatest names and she or he has collaborated with the German motorcar producer to create and entrance the marketing campaign.
The collaboration with the mannequin marks a second in historical past for the luxurious motors, because the super-SUV will mix a V8 M-division TwinPower Turbo engine with BWS’s fifth technology battery know-how. The one-off mannequin designed by Naomi shall be unveiled by the tip of 2023.
Naomi stated: “The BMW M slogan ‘Dare to be You’ instantly appealed to me as a result of it describes precisely the assured perspective that’s obligatory for progress and constructive change.”
Jens Thiemer, Senior Vice President Buyer and Model BMW, added: “Naomi Campbell is a girl who goes her personal manner unswervingly and has develop into not solely a singular supermodel but in addition a captivating persona. There are few individuals who can establish with the motto ‘Dare to be You’ as strongly as she will.”
The British born daughter of a Jamaican mom is a giant advocate for extra range in trend and sometimes makes use of her presence at worldwide reveals to advertise change.
The mannequin, actress, businesswomen and influencer has made nice strides within the final 4 many years of her profession and is dedicated to champion social change.
Naomi can also be a philanthropist liable for wide-ranging fundraising and charity work, together with international initiative ‘Emerge’. In 2022 the charity platform targeted primarily on the following technology of cultural expertise on the African continent, in addition to UNESCO.
