Wednesday, February 1, 2023

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Serial entrepreneur and enterprise capitalist Mathilde Vuillermoz, the 35-year-old CEO of multimillion greenback firm MV Worldwide Group, is on a mission to entertain, with the launch of her publishing home Anthea Press and its first action-adventure title:  WTF – Thief for Rent.

On this unique article, she reveals why she determined to spend money on publishing when her friends suggested towards it, and why she is assured that an unashamedly male hero, a “enjoyable mix of James Bond, The Transporter and Californication”, will show an entertaining hit with each female and male readers.

Q. As a serial entrepreneur and enterprise capitalist, what led you to launch a publishing firm, Anthea Press?

Mathilde Vuillermoz (MV): “After I first let my inside circle and trusted contacts know that I wished to launch a publishing firm, almost all of them informed me to ‘cease proper there … it’s going to fail. It is means too dangerous’.

“I might actually fill a guide with the entire suggestions I acquired to kill the mission earlier than it even acquired off the bottom.

“I’ve, nevertheless, by no means been somebody who places an excessive amount of inventory in detrimental or over-cautionary recommendation – particularly when I’ve a really clear imaginative and prescient and a plan of motion to realize it.

“I’m effectively conscious, after all, that publishing is a high-risk enterprise and, in the end, a whole monetary gamble.

“However I even have whole confidence in myself, my enterprise capabilities, and, most significantly, the fervour that drove me to this mission.

“Having labored extraordinarily laborious for a few years to realize stability and stability with my different enterprise ventures – and with my background as a literary & expertise agent and movie financier – the timing to launch my new publishing firm with this particular guide collection simply made sense.

“Publishing is an space that I’ve all the time wished to discover. In my early twenties I began my profession as literary and movie agent who makes a speciality of brokering guide to display screen offers.

“I wished to have the ability to take tasks additional than merely being the center particular person. I not wished to relinquish all inventive management as soon as the publishing and display screen rights have been both bought or optioned by way of my community of contacts.

“Publishing brings me full advertising management, which is one thing I’ve all the time wished.

“It took me years of labor in different enterprise ventures, unrelated to the literary world however which introduced me the expertise of highs and lows I wanted as an entrepreneur, to get to that stage, the place I used to be lastly feeling able to dabble in publishing.

“Regardless that I acknowledge this can be a dangerous enterprise, I’ve by no means made spontaneous or impulsive choices in terms of enterprise (though a lot of the tasks I deal with do, invariably, are typically excessive danger in nature).

When her community of trusted contacts warned that it was too dangerous to launch a publishing firm, serial entrepreneur and enterprise capitalist Mathilde Vuillermoz mentioned “WTF”, figuring out that new action-adventure WTF – Thief for Rent will steal readers’ hearts.

“For my new publishing home, Anthea Press, I knew that I wished an thrilling action-adventure guide – albeit with a brand new spin.

“From expertise within the literary world, I do know that works of this style are tried and examined, however WTF – Thief for Rent offers the motion & reluctant hero style a daring, daring, and refreshing angle that I’m satisfied will enchantment to each women and men.

“I used to be particularly in search of materials that was enjoyable, intelligent, unique, and marketable – and with WTF – Thief for Rent I acquired simply that! William Trevor Francis (WTF) was a personality I wished to spend money on!

Q. WTF – Thief for Rent is centred round William Trevor Francis (WTF) as the principle character and reluctant hero. He has a penchant for extreme ingesting, strip golf equipment, playing, and theft amongst different questionable habits. What drew you to this character and why, on this fashionable age, do you suppose such a personality will enchantment to each female and male audiences?

MV: “For a begin, I discovered it fascinating that the writer, Marc-Allen Barker, and his alter-ego character within the guide are so related.

“He’s poured himself into this persona. Whereas the guide itself is fiction there may be a lot fact, honesty, and authenticity behind the character that as a reader I simply wished to maintain turning the pages.

“It’s enjoyable, it’s intelligent and relatable. The characters are ‘actual’. On prime of that, William Trevor Francis is a ‘likable’ rogue with an honourable code of ethics.

WTF – Thief for Rent by Marc-Allen Barker is timeless escapist leisure at its finest.

“His integrity isn’t questionable. Sure, he’s a (deeply) flawed character, however as a substitute of attempting to cover his flaws or apologize for them, he absolutely embraces them.

“He makes no excuses for his vices, habits or selections as a result of he enjoys them an excessive amount of. That’s simply who he’s – and he doesn’t care. As a personality he’s honest … I felt I knew him. I felt I understood him. In my thoughts, William Trevor Francis exists!

“As well as, I consider Marc-Allen Barker has additionally efficiently prevented the standard pitfalls of utilizing characters which can be nothing greater than stereotypical clichés. His characters (each female and male) are sturdy, clever, and succesful.

“The opposite enormous enchantment to me was Marc-Allen’s use of European places and his vivid descriptions of capitals and main cities as he takes the reader on a journey throughout France, Germany, Hungary, and England. You actually really feel like you’re touring with him!

“The story itself revolves round two central characters: William Trevor Francis and his Interpol counterpart Monique Lefort. Equally achieved, expert, and resourceful, Monique Lefort units out to trace and apprehend her worldwide thief for rent as he blazes by way of Europe on a private quest for solutions to a theft and homicide that he didn’t commit.

“Finally, this turns into a battle of wits between the 2 gamers with a decision that may go away readers wanting extra.

WTF – Thief for Rent leaves the likelihood for future adventures with the identical two characters: a brand new job, a brand new set of issues, and a brand new villain to beat.

The cat-and-mouse chase and the ‘will they, received’t they’ connection between the protagonist and antagonist can be a enjoyable widespread thread uniting them all through future storylines – with a refreshingly distinctive spin.

British writer Marc-Allen Barker wowed Anthea Press founder Mathilde Vuillermoz with WTF – Thief for Rent, and he or she is assured that the guide – the primary in a deliberate collection of traditional action-adventures – can be simply as effectively acquired by readers.

“As a girl and profitable entrepreneur in my very own proper, I’m focused on seeing the viewers’s response to a robust, old school male character who is hard, assured, and ruthless the place it counts – however who can be truthful and respectful to girls.

“William Trevor Francis doesn’t really feel threatened by Monique Lefort’s energy, place, and authority. As an alternative, he embraces it and admires it.

“He welcomes the competitors and acknowledges her as a worthy opponent – his equal. I discovered this to be an necessary, related, and refreshing element.

“In right now’s world, folks have a constant stream of content material coming at them from all platforms. You solely get one probability to make a primary impression.

“On the planet of publishing, readers are overwhelmed by the quantity of latest materials being submitted on daily basis.

“The problem to face out could be very actual however I consider WTF – Thief for Rent has every thing it takes to do exactly that!”

WTF – Thief for Rent by Marc-Allen Barker (Anthea Press) is out now on Amazon, priced £11.79 in paperback, £8.42 as an eBook, and £16.85 as a hardcover.  For extra data, go to


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