YouTube stars the Sidemen are opening their first ever retail store.
The group of seven, which incorporates rapper-and-boxer KSI, introduced they’ll be bringing their clothes model to Bluewater buying centre in Kent, England, this summer season.
The Sidemen channel was created again in October 2013 by seven finest pals and has since gained a following of 18.5 million subscribers. Having initially began out as a gaming channel, it’s branched out to embrace different content material.
Since January 2018, they’ve uploaded weekly movies to their group channel below the banner of ‘Sidemen Sunday’.
The new 6000 sq ft store situated at the Upper Rose Gallery subsequent to Apricot will home Sidemen’s official merchandise and embrace a variety of merchandise reminiscent of their SpongeBob SquarePants assortment, activewear and equipment in addition to their core vary of clothes, activewear and equipment.
Matt Peters, MD of Sidemen Clothing, stated: “The Sidemen are undeniably pioneers in the rising world of creator led brands and this is another huge moment which further cements that. The Sidemen and team at Sidemen Clothing are incredibly excited for the launch of our first ever store at Bluewater. I’m looking forward to seeing the brand evolve in the retail space and create a closer connection to the Sidemen fans.”
James Waugh, Centre Director at Bluewater, added: “We are delighted to announce the upcoming launch of the first ever official Sidemen store right here at Bluewater this summer season. With the ever-changing panorama of bodily retail, it is crucial for us as trade leaders to deliver digital-first manufacturers to the centre and guarantee our visitor expertise evolves and is enhanced.
“The Sidemen store actually is one thing fairly particular and we’re in little doubt that the in-store expertise shall be an enormous draw, not simply to Sidemen followers residing domestically, however additional afield too. Whether it’s welcoming unique retail manufacturers reminiscent of the Sidemen, including adrenaline-fuelled actions or bringing a brand new family-friendly occasion, we’re at all times trying to innovate to be certain that we provide friends the perfect retail and leisure expertise.”
Further particulars, together with official opening dates, shall be introduced quickly.
Go to Bluewater.co.uk or Sidemenclothing.com for extra data.