James Buckley, Sam Faiers and Binky Felstead had been amongst a number of stars to attend the LEGO Group’s Christmas launch occasion on the LEGO Retailer in London on Tuesday evening (15.11.22).
‘The Inbetweeners’ actor – well-known for taking part in teenager Jay Cartwright within the hilarious sitcom – stepped contained in the world’s largest LEGO store, positioned in Leicester Sq., the place he was in a position to take pleasure in Christmas carols and check out a variety of LEGO play experiences together with making his personal LEGO Minifigure.
Different visitors who received into the festive spirit included Ashley James, Joe Sugg, Annie Mac and Linda Robson.
The celebrities had been ready to participate within the LEGO Group’s annual Construct to Give initiative, the place LEGO followers from wherever on this planet can construct a present from LEGO bricks and add it to social media with the hashtag #BuildtoGive. For every creation shared, the LEGO Group will donate a set to a baby in want. This 12 months’s ambition is to donate over two million units.
Music-loving attendees had been additionally thrilled to see first-hand the LEGO gown worn by Katy Perry in The LEGO Group’s ‘Construct a Playful Vacation’ advert, and had been even in a position to channel their inside pop stars by attempting on the matching LEGO headbands and necklaces.
Since reopening, the new-look LEGO Retailer Leicester Sq. has welcomed minibrick followers from throughout the UK and past.
Friends have delighted in immersing themselves within the LEGO world surrounded by jaw-dropping 3D builds impressed by Britain, reminiscent of James Bond’s Aston Martin and the characters from Harry Potter, and play experiences such because the Tree of Discovery the place guests of all ages can discover a magical wonderland hidden inside.
As a part of the LEGO Vacation marketing campaign this 12 months, the much-loved model has additionally tasked children from throughout the UK to share their concepts for a way they’d reimagine the festive season if it was as much as them.
The initiative will see children’ concepts delivered to life in LEGO bricks at a wide range of areas, together with LEGO shops and LEGO Discovery Centres this Vacation season. Youngsters may also have their concepts showcased in an episode of the LEGO Group Channel 4 miniseries hosted by Katherine Ryan this Saturday (19.11.22).
LEGO.com and LEGO shops have the widest vary of LEGO items and unique objects that you simply received’t discover wherever else this vacation season.
Go to Lego.com/shops to seek out your nearest LEGO retailer.