GUCCI’S HORSEBIT: Gucci is ready on highlighting its signature purses with devoted campaigns, counting on a gaggle of pals of the home.
After a marketing campaign launched in January that portrayed Dakota Johnson with numerous renditions of the model’s Jackie 1961, the Italian luxurious home is now zooming in on the Horsebit 1955 purse, marked by an archival equestrian emblem. The marketing campaign is fronted by Halle Bailey, Hanni and Julia Garner and lensed by Mert Alas and Marcus Piggott.
Bailey, who attended the Gucci fall present in Milan final month, is extensively often called one half of the singing duo Chloe x Halle, together with her sister Chloe. Halle is gearing as much as star as Ariel in Disney’s extremely anticipated live-action adaptation of “The Little Mermaid.”
Garner, who additionally attended Gucci’s girls’s present in February, is doing double responsibility as she additionally seems within the new Gucci Responsible marketing campaign. She has typically made pink carpet appearances sporting Gucci, together with in January when she was bestowed the Golden Globe Award for Greatest Supporting Actress for her efficiency as Ruth Langmore within the “Ozark” crime collection.
Final 12 months, she gained her third Primetime Emmy Award within the Excellent Supporting Actress class for a similar function, sporting a Gucci design with floral elaborations and a diamond-shaped cutout throughout the midsection.
Hanni was tapped as Gucci’s world model ambassador in October final 12 months and is a lead singer of the worldwide chart-topping Korean group NewJeans.
Generally billed as the following Blackpink, NewJeans is a five-member lady group that launched its first single, “Consideration,” final 12 months.
The three artists are portrayed in opposition to brightly coloured backdrops, holding the Horsebit 1955, whose double ring and bar is a variation of the one first launched on a signature idler 70 years in the past.
These photographs, equally to these launched to promote the Jackie 1961 bag, give attention to the persona of the three artists and Gucci’s historical past, carryover signature equipment and craftsmanship, shifting away from the extra flamboyant aesthetic of Alessandro Michele, who left his function as inventive director of the model in November.