Emma Raducanu needs “an organic connection” with the manufacturers she pairs up with.
Emma Raducanu needs to have a connection
The 20-year-old tennis ace was in Mexico City over the weekend for Dior’s Cruise 2024 present in honour of legendary artist Frida Kahlo, and she or he insisted any partnerships want to “align with [her] values”.
She informed Harper’s Bazaar journal: “For me, it is actually essential when deciding which manufacturers I would love to partner with that I’ve an natural connection to them and I determine with them.
“It’s really important to me to stay true to who I am as a person, which means working with brands that align with my values.”
Emma additionally makes certain to be “really involved” with the entire course of when it comes to what she wears as a part of the collaborations, notably as a result of it is a welcome change from her day job.
She stated: “I get actually concerned with the styling course of! I discover it actually enjoyable, particularly as an athlete as I’m usually in sports activities garments more often than not.
“So on the events that I do get to costume up I like to categorical myself and when sporting Dior I at all times really feel tremendous empowered and assured.
“That’s why I like to have a say myself in what I’m wearing – it’s a really fun process.”
The athlete additionally mirrored on her search for the Cruise 2024 present, and the affect she took from her instances visiting India.
She added: “I actually love my Dior search for the present, you possibly can actually discover the craftsmanship and all of the embroideries on the jacket created in collaboration with the Indian artisans.
“I spent a while in India myself taking part in tournaments – it is someplace I’ve at all times beloved going again to, because the individuals have been so pleasant – and I simply thought there was such a vibrant vitality concerning the place.
“I’m very happy to be wearing this tonight.”
